Influx Glossary

Key influencer marketing and creator management terms, explained clearly.

Media Kit

An influencer's professional resume: a document with audience data, performance stats and rates, used to pitch brands.

The share of your audience that actively interacts with your content (likes, comments, saves) relative to your followers or reach.

A creator's price list for each content type: reels, stories, feed posts, bundled packages, and so on.

What it costs to reach 1,000 people with a piece of content — used to compare an influencer collaboration against traditional paid media.

Content made by a creator with a natural, authentic look, intended for the brand's own channels — not the creator's profile.

The document a brand sends a creator with the goals, key messages, deliverables and constraints of a collaboration.

The classification of creators by audience size — nano, micro, macro and mega — each with different strengths for brands.

The key metrics used to measure whether a creator campaign worked: reach, engagement, clicks, conversions, and more.

Return on investment: how much a creator campaign generated compared to what it cost.

A company that represents and manages several creators at once: negotiates with brands, coordinates campaigns, and often handles billing too.

Software to centrally manage a creator's — or an entire agency's — campaigns, tasks, billing and income.

The written agreement between a creator and a brand setting deliverables, deadlines, payment, usage rights and legal terms for a campaign.

The basic tax obligations of an influencer or creator who gets paid for collaborations: registering as self-employed, invoicing and taxes.